Editorial facility contributes to online dating site campaign from Ogilvy Atlanta
Beast, one of the country’s top editorial facilities, recently completed work on two spots, “Fantasy” and the still-to-air “Allergy,” for online dating site Zoosk. The campaign, from ad agency Ogilvy Atlanta, broke nationally on air and on the web June 1.
The :30 “Fantasy” features Zoosk user Tiffany daydreaming about a perfect romantic date while perusing the Zoosk site with her girlfriends. The fantasy begins reliably enough in a candlelit boudoir but quickly turns into parody with several hilarious blunders, including bumped heads, broken lamps and a strained back. Tiffany realizes that she finds reality much more appealing, and the ad closes with the Zoosk tag and logo.
Beast New York editor Jim Ulbrich cut the Zoosk spots on an Avid system, working closely with the creative team to realize the client’s vision. “The client and agency were great to work with, and it’s always fun to be involved in a company’s initial foray into traditional marketing,” Ulbrich commented. “As far as comedy goes, the two spots couldn’t be more different. The first spot, ‘Fantasy,” is physical comedy, while ‘Allergy’ is more about story and punch line.”
“Because of the demo and end graphics, which were a crucial part of the Zoosk message, we only had about 20 seconds in which to tell the story,” Ulbrich continued. “You keep asking yourself, ‘What footage pushes the story along as quickly as possible?’ With ‘Fantasy,’ it was easier to pull together. I made sure that the physical aspect of the story was as painful as possible and that really drove the spot. With ‘Allergy,’ it was a bit more difficult. While there was a ton of laugh-out-loud material to work with, I was at the mercy of animals hitting their marks and keeping their continuity. The great footage that did not make the cut will have to wait for the gag reel. In the end, everyone was really happy with how the spots turned out.”
“Allergy,” a side-splitting take on blind dates, airs nationally this month, and will also be featured on ZooskTV.com.
The :30 “Fantasy” features Zoosk user Tiffany daydreaming about a perfect romantic date while perusing the Zoosk site with her girlfriends. The fantasy begins reliably enough in a candlelit boudoir but quickly turns into parody with several hilarious blunders, including bumped heads, broken lamps and a strained back. Tiffany realizes that she finds reality much more appealing, and the ad closes with the Zoosk tag and logo.
Beast New York editor Jim Ulbrich cut the Zoosk spots on an Avid system, working closely with the creative team to realize the client’s vision. “The client and agency were great to work with, and it’s always fun to be involved in a company’s initial foray into traditional marketing,” Ulbrich commented. “As far as comedy goes, the two spots couldn’t be more different. The first spot, ‘Fantasy,” is physical comedy, while ‘Allergy’ is more about story and punch line.”
“Because of the demo and end graphics, which were a crucial part of the Zoosk message, we only had about 20 seconds in which to tell the story,” Ulbrich continued. “You keep asking yourself, ‘What footage pushes the story along as quickly as possible?’ With ‘Fantasy,’ it was easier to pull together. I made sure that the physical aspect of the story was as painful as possible and that really drove the spot. With ‘Allergy,’ it was a bit more difficult. While there was a ton of laugh-out-loud material to work with, I was at the mercy of animals hitting their marks and keeping their continuity. The great footage that did not make the cut will have to wait for the gag reel. In the end, everyone was really happy with how the spots turned out.”
“Allergy,” a side-splitting take on blind dates, airs nationally this month, and will also be featured on ZooskTV.com.
