Chicago, IL – February 7, 2011 – Beast, one of the nation’s top editorial facilities, recently completed work on “Parking Lot,” a :30 for CareerBuilder that debuted during Super Bowl XLV. The spot features an embattled office worker attempting to simply park his car in the company lot when his chimpanzee colleagues throw a monkeywrench into the mix.
Editor John Dingfield from Beast Chicago reteamed with creatives Matt McIntyre and Jeff Martin, who produced last year’s CareerBuilder campaign for Super Bowl XLIV, to work on “Parking Lot.” Director Bryan Buckley of Hungryman joined the team this year. “Bryan Buckley is one of the best directors around, so it was great working with him and the rest of the team,” commented Dingfield.
The commercial had its share of challenges. “Only one chimp could appear in frame at a time and they never appeared in frame with the actor, so a lot of editing and visual effects were involved” said Dingfield. “Bryan normally does two-camera shoots, but for the effects sequences he used a C camera to ensure that good performances were captured at multiple angles. As a result, layers and layers of footage were shot, resulting in some scenes with nine or ten layers of film that had to be married together.”
Dingfield’s biggest challenge was getting the footage comped together in order to see what was happening. “With so many layers of footage you don’t know what you have until you put it all together, offered Dingfield. “The creatives at CareerBuilder were very patient and collaborative, which made this a really enjoyable campaign to work on.”
In addition to “Parking Lot,” Dingfield edited two other as yet unreleased spots for the campaign, all of which were shot on the RED Camera.
CREDITS
Title: Parking Lot
Client: CareerBuilder
Richard Castellini - Chief Marketing Officer
Cynthia McIntyre - Vice President of Marketing and Communications
Jeff Martin - CD/Copywriter
Matt McIntyre - CD/Art Director
Ben Latimer - Producer
Production: Hungry Man
Bryan Buckley - Director
Kevin Byrne - Managing Partner/Executive Producer
Cindy Becker - Executive Producer
Dan Duffy - Executive Producer
Mino Jarjoura - Executive Producer
Steve Ruggieri - Production Supervisor
Crew:
Scott Henriksen - Director of Photography
Craig Owens - Assistant Director
David Skinner - Production Designer
Kathy Knowles - Casting Director LA
Fay Erin Casting - Casting Director NY
Brian Malott - Asst. Production Supervisor
Animals:
Steve Martin's Working Wildlife
Steve Martin - trainer
Chris Edrington - trainer
Keith Bauer - trainer
Editorial:
BEAST
John Dingfield - Editor
Lauren Scheuer - Producer
Matt Glover - Assistant Editor
Melissa Thornley - EP
Visual Effects:
The Mill
Gavin Wellsman - Lead Flame
Fergus McCall - Color
Danny Morris - Flame
Gigi Ng - Assistant Flame
Albert Cook - Assistant Flame
Suzanne Dyer - Assistant Flame
Rosalind Paradis - Assistant Flame
Brian Houlihan - Jr. Assistant Flame
Randy Krueger - Jr. Assistant Flame
Jeff Robbins - Smoke
Keith Sullivan - Smoke
Tristian Wake - Smoke
Jeff Dates - CG
Sandor Tolado - CG
Dan Roberts - Producer
Zu Al-Kadiri - Producer
Sound Design:
MachineHead
1641 20th Street, Santa Monica, CA 90404
310 392 8393
Stephen Dewey - Sound Designer / Foley
Patty Chow Dewey - EP
Music:
Emoto
1615 16th St., Santa Monica, CA 90404
Ph 310 399 6900
Business Trip: Odd Couple Arrangement
Arranger: Paul Bessenbacher
Executive Producer: Paul Schultz
Business Trip: Original Music
Composer: John Adair
Executive Producer: Paul Schultz
Parking Lot: Original Music
Composer: Ryan Elder
Executive Producer: Paul Schultz
Fire Safety: Original Music
Composer: Paul Bessenbacher
Executive Producer: Paul Schultz
Audio:
Another Country
515 N State st 25th Floor, Chicago IL 60654
312-706-5800
John Binder – Mixer
Louise Rider - Assistant
Tim Konn - EP
Cathi Fremer: Associate Producer
Cast:
All Spots
Griffin Creech / Paradigm Agency - Lead
Geoff Bolt / JE Talent - AVO
William Grisco - Body Double
Business Trip
Dale E. Turner / Innovative Artists - TSA Agent
Editor John Dingfield from Beast Chicago reteamed with creatives Matt McIntyre and Jeff Martin, who produced last year’s CareerBuilder campaign for Super Bowl XLIV, to work on “Parking Lot.” Director Bryan Buckley of Hungryman joined the team this year. “Bryan Buckley is one of the best directors around, so it was great working with him and the rest of the team,” commented Dingfield.
The commercial had its share of challenges. “Only one chimp could appear in frame at a time and they never appeared in frame with the actor, so a lot of editing and visual effects were involved” said Dingfield. “Bryan normally does two-camera shoots, but for the effects sequences he used a C camera to ensure that good performances were captured at multiple angles. As a result, layers and layers of footage were shot, resulting in some scenes with nine or ten layers of film that had to be married together.”
Dingfield’s biggest challenge was getting the footage comped together in order to see what was happening. “With so many layers of footage you don’t know what you have until you put it all together, offered Dingfield. “The creatives at CareerBuilder were very patient and collaborative, which made this a really enjoyable campaign to work on.”
In addition to “Parking Lot,” Dingfield edited two other as yet unreleased spots for the campaign, all of which were shot on the RED Camera.
CREDITS
Title: Parking Lot
Client: CareerBuilder
Richard Castellini - Chief Marketing Officer
Cynthia McIntyre - Vice President of Marketing and Communications
Jeff Martin - CD/Copywriter
Matt McIntyre - CD/Art Director
Ben Latimer - Producer
Production: Hungry Man
Bryan Buckley - Director
Kevin Byrne - Managing Partner/Executive Producer
Cindy Becker - Executive Producer
Dan Duffy - Executive Producer
Mino Jarjoura - Executive Producer
Steve Ruggieri - Production Supervisor
Crew:
Scott Henriksen - Director of Photography
Craig Owens - Assistant Director
David Skinner - Production Designer
Kathy Knowles - Casting Director LA
Fay Erin Casting - Casting Director NY
Brian Malott - Asst. Production Supervisor
Animals:
Steve Martin's Working Wildlife
Steve Martin - trainer
Chris Edrington - trainer
Keith Bauer - trainer
Editorial:
BEAST
John Dingfield - Editor
Lauren Scheuer - Producer
Matt Glover - Assistant Editor
Melissa Thornley - EP
Visual Effects:
The Mill
Gavin Wellsman - Lead Flame
Fergus McCall - Color
Danny Morris - Flame
Gigi Ng - Assistant Flame
Albert Cook - Assistant Flame
Suzanne Dyer - Assistant Flame
Rosalind Paradis - Assistant Flame
Brian Houlihan - Jr. Assistant Flame
Randy Krueger - Jr. Assistant Flame
Jeff Robbins - Smoke
Keith Sullivan - Smoke
Tristian Wake - Smoke
Jeff Dates - CG
Sandor Tolado - CG
Dan Roberts - Producer
Zu Al-Kadiri - Producer
Sound Design:
MachineHead
1641 20th Street, Santa Monica, CA 90404
310 392 8393
Stephen Dewey - Sound Designer / Foley
Patty Chow Dewey - EP
Music:
Emoto
1615 16th St., Santa Monica, CA 90404
Ph 310 399 6900
Business Trip: Odd Couple Arrangement
Arranger: Paul Bessenbacher
Executive Producer: Paul Schultz
Business Trip: Original Music
Composer: John Adair
Executive Producer: Paul Schultz
Parking Lot: Original Music
Composer: Ryan Elder
Executive Producer: Paul Schultz
Fire Safety: Original Music
Composer: Paul Bessenbacher
Executive Producer: Paul Schultz
Audio:
Another Country
515 N State st 25th Floor, Chicago IL 60654
312-706-5800
John Binder – Mixer
Louise Rider - Assistant
Tim Konn - EP
Cathi Fremer: Associate Producer
Cast:
All Spots
Griffin Creech / Paradigm Agency - Lead
Geoff Bolt / JE Talent - AVO
William Grisco - Body Double
Business Trip
Dale E. Turner / Innovative Artists - TSA Agent
