Editorial Facility Contributes to User-Generated Ad Campaign
Beast, one of the country’s top editorial facilities, announced today that editor John Dingfield contributed work on three spots for the CareerBuilder.com "Hire My TV Ad” contest, with the winner, “Casual Friday,” airing during Sunday’s Super Bowl XLIV.
The :30 ads, conceived by contest finalists, were directed by Craig Gillespie for CareerBuilder’s in-house advertising team, and subjected to public voting on the CareerBuilder web site to determine which commercial would air during the big game. The ads, entitled “Casual Friday,” “Job Fairy” and the “too hot for TV” “Worst Seat,” incorporate elements of CareerBuilder’s signature use of humor and reinforce the company’s “start building” tagline.
To create the spots, Career Builder turned the finalist concepts over to its advertising team for script development. Shooting took place over the course of three days in October, and the footage was handed off to Dingfield at Beast’s Chicago facility for editing in early November. “It was very nice to have so much time to spend on the project,” Dingfield commented. “I was really able to give the material its due. The production team shot more gags and set-ups than I could ever use, so it was a definite challenge to take all of that fantastic footage and cut it down to 30 seconds.”
“It was great working with the CareerBuilder team,” Dingfield continued. “The ‘Job Fairy’ spot was fairly technically demanding, so in terms of editorial there were a bunch a moving parts. Right from the beginning they got us involved in pre-production meetings, both to ensure that everyone on the post side was on board technically, and to make certain that creatively I had enough material to play with.”
The :30 ads, conceived by contest finalists, were directed by Craig Gillespie for CareerBuilder’s in-house advertising team, and subjected to public voting on the CareerBuilder web site to determine which commercial would air during the big game. The ads, entitled “Casual Friday,” “Job Fairy” and the “too hot for TV” “Worst Seat,” incorporate elements of CareerBuilder’s signature use of humor and reinforce the company’s “start building” tagline.
To create the spots, Career Builder turned the finalist concepts over to its advertising team for script development. Shooting took place over the course of three days in October, and the footage was handed off to Dingfield at Beast’s Chicago facility for editing in early November. “It was very nice to have so much time to spend on the project,” Dingfield commented. “I was really able to give the material its due. The production team shot more gags and set-ups than I could ever use, so it was a definite challenge to take all of that fantastic footage and cut it down to 30 seconds.”
“It was great working with the CareerBuilder team,” Dingfield continued. “The ‘Job Fairy’ spot was fairly technically demanding, so in terms of editorial there were a bunch a moving parts. Right from the beginning they got us involved in pre-production meetings, both to ensure that everyone on the post side was on board technically, and to make certain that creatively I had enough material to play with.”
