Chicago, IL – December 16, 2010 – Beast, one of the country’s top editorial facilities, recently completed work on a holiday gift-giving campaign from Oxfam America via agency Proximity Chicago. A satirical look at fashion, the campaign features a fictitious designer called “the Hidalgo,” played by comedian Chris Wylde, who introduces gift-givers to the Oxfam Collection, a special set of gifts offered on OxfamGifts.com.”
“This is a light-hearted take on gifts that make a difference that will actually turn heads and get people laughing,” said Stephanie Kurzina, Vice President for Development and Communications at Oxfam America.
Oxfam and Proximity Chicago worked with Beast Chicago to produce a series of videos for an integrated marketing campaign that also includes online and TV ads as well as a presence on Facebook and Twitter. “It was truly a collaborative effort,” said Beast editor, John Dingfield. ”We were given a ton of footage and our editors worked closely with Oxfam and Proximity to create the Hidalgo’s story.” In addition to Dingfield, editors Matt Glover, Sean Berringer, Angelo Valencia and Mark Sheridan all lended their talents to the project.
Oxfam ambassadors Scarlett Johansson and Minnie Driver played the part of gushing Hidalgo fans for the campaign videos. “Scarlett and Minnie added the perfect amount of celebrity and comedy to the videos,” commented Glover. “The tongue-in-cheek nature of their performances and their interaction with the Hidalgo were hilarious. It was a fun project to work on that’s for a great cause.” One of the videos was recently featured on the Huffington Post.
“This is a light-hearted take on gifts that make a difference that will actually turn heads and get people laughing,” said Stephanie Kurzina, Vice President for Development and Communications at Oxfam America.
Oxfam and Proximity Chicago worked with Beast Chicago to produce a series of videos for an integrated marketing campaign that also includes online and TV ads as well as a presence on Facebook and Twitter. “It was truly a collaborative effort,” said Beast editor, John Dingfield. ”We were given a ton of footage and our editors worked closely with Oxfam and Proximity to create the Hidalgo’s story.” In addition to Dingfield, editors Matt Glover, Sean Berringer, Angelo Valencia and Mark Sheridan all lended their talents to the project.
Oxfam ambassadors Scarlett Johansson and Minnie Driver played the part of gushing Hidalgo fans for the campaign videos. “Scarlett and Minnie added the perfect amount of celebrity and comedy to the videos,” commented Glover. “The tongue-in-cheek nature of their performances and their interaction with the Hidalgo were hilarious. It was a fun project to work on that’s for a great cause.” One of the videos was recently featured on the Huffington Post.
